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Why bidding on your brand can lead to sales

Every business is looking for ways to boost PPC performance and come up with a magical formula that creates leads and sends sales soaring. Bidding on brand is a hotly debated subject in the world of digital marketing. In this article, we’ll explore the benefits of bidding on your company name to drive traffic, increase the quality … Read more

Curation vs Creation

A brief summary of creation vs curation So you’re sat creating your marketing plan, it might be for the month ahead, a week ahead or even for the following year, but you’re faced with the daunting task of having to plan for every single piece of content, let alone any curve balls that might come … Read more

Google announces 2% surcharge

Yesterday Google announced that they are imposing a 2% surcharge on their platform in the UK as of 1st November due to the Digital Services Tax. This news comes just after Amazon announced their plan to increase sellers’ fees earlier this month in response to the tax rise brought in by the British government. The … Read more