{"id":165,"date":"2020-08-29T11:33:42","date_gmt":"2020-08-29T11:33:42","guid":{"rendered":"http:\/\/34.142.96.144\/?p=165"},"modified":"2020-08-29T11:33:42","modified_gmt":"2020-08-29T11:33:42","slug":"the-most-memorable-car-ads-lucys-choice","status":"publish","type":"post","link":"https:\/\/blog.adfeeder.com\/?p=165","title":{"rendered":"The Most Memorable Car Ads \u2013 Lucy\u2019s Choice"},"content":{"rendered":"<header id=\"main-header\" data-height-onload=\"66\">\n<div class=\"container clearfix et_menu_container\">\n<div id=\"et-top-navigation\" data-height=\"66\" data-fixed-height=\"47\"><\/div>\n<\/div>\n<\/header>\n<div id=\"et-main-area\">\n<div id=\"main-content\">\n<div class=\"container\">\n<div id=\"content-area\" class=\"clearfix\">\n<div id=\"left-area\">\n<article id=\"post-3057\" class=\"et_pb_post post-3057 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n<div class=\"et_post_meta_wrapper\">\n<p class=\"post-meta\"><img decoding=\"async\" title=\"\" src=\"https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/07\/15585192502729.jpeg?w=1080&amp;ssl=1\" sizes=\"(max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/07\/15585192502729.jpeg?w=2500&amp;ssl=1 2500w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/07\/15585192502729.jpeg?resize=300%2C140&amp;ssl=1 300w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/07\/15585192502729.jpeg?resize=1024%2C478&amp;ssl=1 1024w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/07\/15585192502729.jpeg?resize=768%2C359&amp;ssl=1 768w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/07\/15585192502729.jpeg?resize=1536%2C717&amp;ssl=1 1536w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/07\/15585192502729.jpeg?resize=2048%2C956&amp;ssl=1 2048w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/07\/15585192502729.jpeg?resize=1080%2C504&amp;ssl=1 1080w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/07\/15585192502729.jpeg?resize=1280%2C598&amp;ssl=1 1280w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/07\/15585192502729.jpeg?resize=980%2C457&amp;ssl=1 980w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/07\/15585192502729.jpeg?resize=480%2C224&amp;ssl=1 480w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/07\/15585192502729.jpeg?w=2160&amp;ssl=1 2160w\" alt=\"Aston Martin Vantage Roadster Main\" data-recalc-dims=\"1\" \/><\/p>\n<\/div>\n<div class=\"entry-content\">\n<div id=\"et-boc\" class=\"et-boc\">\n<div class=\"et-l et-l--post\">\n<div class=\"et_builder_inner_content et_pb_gutters3\">\n<div class=\"et_pb_section et_pb_section_0 et_section_regular\">\n<div class=\"et_pb_row et_pb_row_1\">\n<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_image et_pb_image_1\"><\/div>\n<\/div>\n<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_image et_pb_image_2\"><em>Lucy Pai, AdFeeder Brand &amp; Product Manager<\/em><\/div>\n<\/div>\n<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>In charge of all things Marketing at AdFeeder and Blanco Digital, Lucy holds experience in social media and digital marketing. An avid follower of all the latest trends in this ever-changing industry, Lucy is the gel that moulds our wonderful team together!<\/p>\n<p>When it comes to choosing a car, my first and most important question is \u201cdoes it look nice?\u201d So when I saw the Fiat 500 TV advertisements, I thought they were a stroke of genius.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_3\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>Having previously owned a Fiat 500, I can honestly say that the colour and the interior were what I based my search on. In fact, I\u2019m not even ashamed to say that I only ever looked at certain colours that I felt \u201csuited\u201d me \u2013 much like clothes shopping!<\/p>\n<p>I know I wasn\u2019t the only person who cared about the car\u2019s looks over its mechanical components and performance and for that reason, I think that the idea to advertise the Fiat 500 like a fashion accessory is pretty damn genius. Fiat knows exactly who their customer for the 500 model is and it shows; these tongue-in-cheek adverts don\u2019t bombard customers with automotive jargon but instead focus on the aesthetics.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_4\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_video et_pb_video_0\">\n<div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"Fiat 500 TVC Lose The Label\" src=\"https:\/\/www.youtube.com\/embed\/-7wVl9pfSgg?feature=oembed\" width=\"1080\" height=\"608\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_5\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_center et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<blockquote>\n<h3>\u201cWe\u2019re launching this campaign because we wanted to evolve the 500 from being the ultimate fashion accessory into something new and different from the category. This campaign brings to life the individuality of the car, which we believe will resonate with the audience.\u201d \u2013\u00a0<em><strong>Kate Barrett, Fiat Brand Communications Manager<\/strong><\/em><\/h3>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_6\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>The \u201cLose The Labels\u201d advert is a shining example of Fiat\u2019s fashion accessory approach and is packed full of personality right from the start of the advert. Whether it\u2019s the use of bold graphic design that\u2019s reminiscent of an editorial ad to the way that the car is never actually seen being driven on a road, it\u2019s instantly recognisable and in my opinion, stands out against other car adverts.<\/p>\n<p>As a customer who isn\u2019t interested in the technicalities of a car, I can\u2019t tell you how refreshing it is to see an advert that feels like it\u2019s been made with my car buying mentality in mind. Each time I catch the Fiat 500 adverts on TV they pull at my heartstrings, making me immediately want one again \u2013 and for me, that is\u00a0<b><i>exactly\u00a0<\/i><\/b>what a car advert should do!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Agency Head, Lucy Pai chooses her favourite car ad and openly confesses her &#8220;fashion first&#8221; philosophy.<\/p>\n","protected":false},"author":1,"featured_media":4891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=165"}],"version-history":[{"count":0,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts\/165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/media\/4891"}],"wp:attachment":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}