{"id":175,"date":"2020-08-29T11:41:00","date_gmt":"2020-08-29T11:41:00","guid":{"rendered":"http:\/\/34.142.96.144\/?p=175"},"modified":"2020-08-29T11:41:00","modified_gmt":"2020-08-29T11:41:00","slug":"the-most-memorable-car-ads-beths-choice","status":"publish","type":"post","link":"https:\/\/blog.adfeeder.com\/?p=175","title":{"rendered":"The Most Memorable Car Ads \u2013 Beth\u2019s Choice"},"content":{"rendered":"<div class=\"et_pb_row et_pb_row_0\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_image et_pb_image_0\">There\u2019s been a lot of standout performances in car advertisements that I can remember over the past 20 or so years.<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_3\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>When someone asks what is your favourite of the many ads, the one that always comes to mind and literally makes my heart melt every time I see it, is the Volkswagen \u2018The Force\u2019 ad. The Super Bowl commercial, showcasing the Passat back in 2011, is just so fun and highly endearing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_4\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_video et_pb_video_0\">\n<div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"The Force - Volkswagen Commercial in HD\" src=\"https:\/\/www.youtube.com\/embed\/2zwMWLE9fBU?feature=oembed\" width=\"1080\" height=\"608\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_5\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_center et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<blockquote>\n<h3>VW\u2019s commercial,\u00a0has attracted 5,279, 772 online shares across social media.<\/h3>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_6\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>The Force\u2019s mini Darth Vader is truly adorable. Their mission to use \u2018the force\u2019 to move inanimate objects in their home, and ultimately failing every time is something I can definitely relate to as a kid. (After watching Matilda I desperately tried to move things with my 6-year-old mind!)<\/p>\n<p>The soundtrack is unmistakable, great for brand retention \u2013 as soon as the ad comes on, you know it\u2019s either going to be set in a galaxy far away or Volkswagen driving onto your screen!<\/p>\n<p>What makes it so powerful is that it allows the viewer to be transported back into a time of technical wonder. Cars are incredible feats of ingenuity, that we have sometimes overlooked due to their everyday nature. This ad brings back a bit of magic to the conventional, releasing our inner child.<\/p>\n<p><img decoding=\"async\" title=\"\" src=\"https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/06\/volkswagen-the-force-bae-fi-2018.jpg?w=1080&amp;ssl=1\" sizes=\"(max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/06\/volkswagen-the-force-bae-fi-2018.jpg?w=1320&amp;ssl=1 1320w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/06\/volkswagen-the-force-bae-fi-2018.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/06\/volkswagen-the-force-bae-fi-2018.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/06\/volkswagen-the-force-bae-fi-2018.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/06\/volkswagen-the-force-bae-fi-2018.jpg?resize=1080%2C608&amp;ssl=1 1080w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/06\/volkswagen-the-force-bae-fi-2018.jpg?resize=1280%2C720&amp;ssl=1 1280w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/06\/volkswagen-the-force-bae-fi-2018.jpg?resize=980%2C552&amp;ssl=1 980w, https:\/\/i2.wp.com\/www.adfeeder.com\/wp-content\/uploads\/2020\/06\/volkswagen-the-force-bae-fi-2018.jpg?resize=480%2C270&amp;ssl=1 480w\" alt=\"\" data-recalc-dims=\"1\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_8\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>The success was unprecedented \u2013 receiving over 12 million views in the 4 days before the Super Bowl aired. At the time it was uncommon for brands to release their ads before their Super Bowl slot. After paying $3m, the advertisers wanted to get as much bang for the buck as possible. Appearing the Wednesday before the big game, the ad was released to YouTube and before it had even aired at the Super Bowl, had already made its money back.<\/p>\n<p>It completely revolutionised the way advertisers planned their big game slots. Now Super Bowl ads are part of a wider marketing strategy, opposed to premiering on the night.<\/p>\n<p>If like me you loved the ad, you have got to check out the other marketing creations by brainchild Deustch (Donny Deutsch Advertising Inc.) Their ads are advertising masterpieces, I highly recommend the\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=LGKrprv4nyc\">Reebok campaign ft Conor McGregor<\/a> which brings himself and toys to life in a colourful stop motion animation if you haven\u2019t seen it already!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our Digital Strategist, Beth Dwyer explains why this Passat advert is her most memorable car ad.<\/p>\n","protected":false},"author":4,"featured_media":4894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=175"}],"version-history":[{"count":0,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts\/175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/media\/4894"}],"wp:attachment":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}