The bleak waiting rooms, the over-enthusiastic reception staff, the uninspiring magazines thrown onto a tired-looking coffee table \u2013 despite the excitement of buying a new car, many showrooms fall short at providing that \u2018wow\u2019 factor you would expect. Despite this, there are a handful of car dealers that are going completely against the grain when it comes to selling cars, making the whole journey enjoyable and importantly – exciting! In this series of articles, we\u2019ll take a look into the stories behind the showroom and examine what makes them so unique.<\/span><\/p>\n We start with arguably the coolest and definitely the bluest. Founder and owner Merlin McCormack\u2019s ideas have been firmly acres outside of the box since Duke of London started in 2014, and a fresh 51,000 sq ft space in the heart of London to play with, Merlin has well and truly gone all out with his ideas.\u00a0<\/span><\/p>\n Despite housing a frankly mouth-watering selection of cars, from classic Mercs to race-ready Minis, the Brentford space is home to some incredible local businesses. On site and surrounded by a plethora of classic cars is a pizzeria, a gym and even a pub owned by Merlin\u2019s mother, making it a truly unique experience, and not one you\u2019re going to forget anytime soon. We commend Merlin for his ability to go completely against the grain, removing all traces of formality to car buying, and instead replacing it with his overwhelming passion for what he does.<\/span><\/p>\n <\/p>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_media_grid style=”pagination” items_per_page=”1″ element_width=”12″ arrows_design=”vc_arrow-icon-arrow_01_left” arrows_color=”white” paging_design=”pagination_default_light” grid_id=”vc_gid:1599557711948-88b7e42d-fc7a-10″ include=”496,498,499,500″][vc_column_text]So why is th<\/span>e whole street bl<\/span>ue? The bluewash is a temporary artistic intervention, designed purely to brighten up the building site. Eventually (and arguably disappointingly), the site will become the \u2018Brentford Waterside\u2019 development, providing <\/span>around 876 new homes<\/span><\/a> over 11 acres. Until that happens, the Brentford Project is a celebration of the underdogs, the small businesses that give anyone who enters an experience they will never forget. Whether it\u2019s eating a delicious pizza at Santa Marias surrounded by Ferraris, or grabbing a quick pint in the Brewery Tap, this place seriously has it all and has adapted incredibly well considering what 2020 has thrown at it. It\u2019s worth noting too of its geographical location, just 8 miles from Buckingham Palace, which although means plenty of tourists, also means an eye-watering cost of living and operating.\u00a0<\/span><\/p>\n To summarise, if you are in the market for a classic or unusual car, Merlin\u2019s the man. If you\u2019re lucky enough to own a classic or unusual car, be sure to check out one of Duke of London\u2019s many events. From \u2018Classics and Cake\u2019 mornings to effortlessly cool drive-in cinema nights,\u00a0 whatever you\u2019re into, whatever you drive, this place has it covered.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" Is the Duke Of London showroom the most icon dealership showroom in the UK. Let’s take a look.<\/p>\n","protected":false},"author":1,"featured_media":4895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealer-focus"],"_links":{"self":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178"}],"version-history":[{"count":0,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts\/178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/media\/4895"}],"wp:attachment":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.adfeeder.com\/wp-content\/uploads\/2020\/08\/67619536_1098920590313180_2656287794829197312_o-1024x683.jpg\")
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