{"id":4551,"date":"2025-04-08T10:51:21","date_gmt":"2025-04-08T10:51:21","guid":{"rendered":"http:\/\/34.142.96.144\/?p=4551"},"modified":"2025-04-08T10:51:21","modified_gmt":"2025-04-08T10:51:21","slug":"conversion-tracking-has-changed","status":"publish","type":"post","link":"https:\/\/blog.adfeeder.com\/?p=4551","title":{"rendered":"Conversion Tracking has changed"},"content":{"rendered":"

It used to be argued that marketers only really need to track one conversion\u2026 sales. In a world where the most important metric might have been cost per click and where Google treated each click equally that might have been true but Google Ads has changed <\/span>fundamentally<\/b>.<\/span><\/p>\n

Google Ads bidding isn’t just about getting lots of one specific conversion anymore. It now relies <\/span>heavily <\/b>on tracking all valuable actions (sales, leads, signups, etc.) and knowing the monetary value you give each one.<\/span><\/p>\n

Why this change?<\/span><\/h2>\n

AI Learning<\/span><\/h2>\n

Tracking more conversion types gives Google’s algorithms more signals to predict which users are truly valuable.<\/span><\/p>\n

A \u201cTotal Value\u201d Strategy<\/span><\/h3>\n

Modern bidding (like Target ROAS or Maximise Conversion Value) uses the assigned values (\u00a3) to bid for users likely to generate the most <\/span>overall <\/b>value for your budget, not just the most primary conversions.<\/span><\/p>\n

More Effective Budget Control<\/span><\/h3>\n

Google Ads now bids smarter, investing more in clicks predicted to lead to higher total returns, considering <\/span>all <\/b>the ways a user might convert.<\/span><\/p>\n

A holistic Approach<\/span><\/h3>\n

Google can now understand that users take multiple steps (some small, some big) and can optimise for the complete, valuable journey.<\/span><\/p>\n

In Summary<\/span><\/i><\/h3>\n

Google Ads now aims to maximize your <\/span><\/i>total <\/i><\/b>business profit by understanding the value of <\/span><\/i>all <\/i><\/b>important customer actions, not just counting one main goal. Limiting your conversion tracking to just one type of goal or even worse one literal goal will have a detrimental impact on your account performance and therefore your business<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Ads now aims to maximize your total business profit by understanding the value of all important customer actions<\/p>\n","protected":false},"author":1,"featured_media":4991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts\/4551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4551"}],"version-history":[{"count":0,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts\/4551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/media\/4991"}],"wp:attachment":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}