{"id":672,"date":"2020-08-02T09:48:52","date_gmt":"2020-08-02T09:48:52","guid":{"rendered":"http:\/\/34.142.96.144\/?p=672"},"modified":"2020-08-02T09:48:52","modified_gmt":"2020-08-02T09:48:52","slug":"google-announces-2-surcharge","status":"publish","type":"post","link":"https:\/\/blog.adfeeder.com\/?p=672","title":{"rendered":"Google announces 2% surcharge"},"content":{"rendered":"<h3>Yesterday Google announced that they are imposing a 2% surcharge on their platform in the UK as of 1st November due to the Digital Services Tax.<\/h3>\n<p>This news comes just after Amazon announced their plan to increase sellers\u2019 fees earlier this month in response to the tax rise brought in by the British government. The new surcharge will be applicable to ads being served in the United Kingdom, Austria and Turkey and are as detailed below:<\/p>\n<ul>\n<li><strong>Ads served in the United Kingdom<\/strong>\u00a0will see a 2% rise due to the UK Digital Services Tax<\/li>\n<li><strong>Ads served in Turkey<\/strong>\u00a0will see an additional 5% Regulatory Operating Cost<\/li>\n<li><strong>Ads served in Austria<\/strong>\u00a0will see a 5% rise due to the Austrian Digital Services Tax<\/li>\n<\/ul>\n<p>According to City AM, the UK\u2019s digital tax is intended to be a temporary measure until a global agreement is reached, resulting in a 2% tax charge for companies operating search engines, social media engines and online marketplaces with revenues above \u00a3500m for the meantime \u2013 but what does that mean for you?<\/p>\n<p>First things first: as of Sunday 1st November 2020, Google will begin adding the applicable charge\/charges to your invoice. You\u2019ll be able to see these fees on your invoice as a separate line per applicable country, as well as within the \u201cTransactions\u201d section of your Google Ads account. It\u2019s important that you remember that any taxes \u2013 e.g. sales tax, VAT, GST or QST \u2013 that apply in your country may also apply to the new fees.<\/p>\n<p>Those who are paying through monthly invoicing or automatic payments will see their fees added in addition to the agreed account budget. So let\u2019s say that your account\u2019s budget is \u00a3100 and you accrue \u00a35 in UK Digital Services Tax, you\u2019ll be billed \u00a3105 plus any applicable taxes.<\/p>\n<p>Alternatively, if you\u2019re paying through manual payments, the fees may be charged prior to you fully spending your payment. This means that you could be left with a balance that is automatically deducted from the following payment. Let\u2019s say that you accumulate \u00a35 of UK Digital Service Tax for your ads served in the UK and you make a payment of \u00a3100. This would mean that you\u2019d have an available balance of \u00a395.<\/p>\n<p>As always, we are on hand to discuss any concerns you may have regarding your account. Should you have any questions about the above information, please don\u2019t hesitate to get in touch, or alternatively you can read\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9750227\">Google\u2019s article about country-specific charges<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday Google announced that they are imposing a 2% surcharge on their platform in the UK as of 1st November due to the Digital Services Tax. This news comes just after Amazon announced their plan to increase sellers\u2019 fees earlier this month in response to the tax rise brought in by the British government. The &#8230; <a title=\"Google announces 2% surcharge\" class=\"read-more\" href=\"https:\/\/blog.adfeeder.com\/?p=672\" aria-label=\"Read more about Google announces 2% surcharge\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":4886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-news"],"_links":{"self":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=672"}],"version-history":[{"count":0,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/posts\/672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=\/wp\/v2\/media\/4886"}],"wp:attachment":[{"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.adfeeder.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}