Google Ads has announced a new feature: starting 12 October 2026, Google will begin automatically scanning advertiser websites to extract promotional offers—like discounts, coupons, and seasonal deals—and attach them directly to ads.
As your PPC management team, we want to walk you through what this update means, how it impacts your campaigns, and the proactive measures we are taking to safeguard your brand strategy.
What Is Changing?
Google is introducing automated promotion sourcing to automatically pull active deals from landing pages and convert them into Promotion Assets.
- The Scope: This feature specifically targets Search and Performance Max campaigns that feature linked location assets and do not currently have manual promotion assets attached.
- The Goal: Google aims to streamline how promotions are surfaced, driving both online e-commerce conversions and foot traffic to physical storefronts.
Our Agency Approach: Expert Oversight Over Automation
At our agency, our philosophy is simple: Driven by data · Powered by AI · Steered by experts.
While AI and automation offer powerful tools to scale advertising performance, we firmly believe that no automated feature should run unsupervised on your account without rigorous testing and expert review.
Machine learning can identify website offers, but it lacks the contextual understanding of your brand’s margins, promotional timelines, single-use offer rules, or regional pricing strategies. Left unchecked, automated features risk surfacing outdated promos, site-wide discounts that exclude certain lines, or redundant offers.
How We Are Managing This Update for Your Account
To ensure your campaigns remain completely aligned with your business goals, we are executing a controlled management strategy ahead of the October roll-out:
- Pre-Emptive Account Safeguards: Before the launch date, we will manage your account-level automated asset controls. Where appropriate, we will opt out of automatic application to prevent unexpected or unverified offers from serving live to your audience.
- Controlled Testing Environment: We will evaluate automated promotions in a structured, controlled environment to measure accuracy, messaging quality, and conversion impact against our manual promo strategy.
- Continuous Manual Optimization: Our PPC experts will continue to manually build, curate, and schedule custom promotion assets to ensure 100% accuracy, messaging alignment, and strict adherence to your promotional calendar.
Next Steps
You don’t need to take any action or navigate account settings—our team is already handling the technical setup, account preferences, and monitoring.
We will keep you updated on our testing insights and continue leveraging AI where it delivers real performance gains, while ensuring every ad detail remains strictly steered by our PPC specialists.